Live project
Outdoor Furniture Warehouseas one ecommerce system.
Ecommerce, creative, measurement and fulfilment work for a specialist outdoor-furniture retailer.
Overview
Ecommerce, creative, measurement and fulfilment work for a brand new online-only retailer, launched July 2025 by the team behind Hartleys.
The starting point.
The team wanted a second brand for a different market position. It needed a name people could trust quickly, an online-only store, and campaigns that could prove themselves in the first season.
What I built.
Logo, website, branding and every advertisement were built from scratch. After a strong first summer, the work shifted to trust. Perth-based imagery, a postcode checker for delivery timing and pricing, materials and warranty messaging moved high on the page, and a hero built around furniture standing in pouring rain.
What is live.
- Public storefront and product experience
- Product and campaign creative
- Marketing measurement
- Fulfilment workflow support
Next project
Hartleys Outdoor Living
Want a project like this?
Send the situation through and see what a first step would look like.
Prefer email? luke@eljee.co